ILYA MARCHUK
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Aviya

Mental resilience that starts inside the ice

"The cold does not get easier. My response to it does."
Focus
4°C
Duration
60 min
Sessions
1
Prep
Wim Hof breathing before entry.

The story

Aviya works with large organisations and tech companies. She came to the ice club drawn to cold exposure and wanting to strengthen her mental resilience.

Motivation

To strengthen her mental resilience.

Goal

To make the ice bath a permanent part of her routine.

Before

Handling heavy workloads and challenges that demand sharp thinking and concentration.

During

Meeting the cold, breathing, and controlling the body first reaction.

After

Aviya feels her mental resilience improving and wants to keep coming regularly.

Achievement

Turning the ice bath into a mental resilience routine.
Service
Ice & breath session
Location
Studio, Be'er Sheva
Session date
14/03/2026